When I was in the US in June, I picked up my first Anastasia Beverly Hills Liquid Lipstick after reading and hearing so much about them. When I was in New York in November, I ended up picking up two more. If I am lucky enough to visit the States again in the next year or two, there is no doubt in my mind that I will pick up some more. Anastasia Beverly Hills may have made a name for themselves with brow products but they are proving to be much more than a one trick pony with their Modern Renaissance palette and now their liquid lipsticks as well.
The packaging is sleek, professional and functional. These are in simple silver-lidded tubes that come in black boxes. There are no gimmicks or kitsch packaging. They don’t need it because the quality of the product speaks for itself.
Anastasia Beverly Hills claim that they have an intensely pigmented, cult-favourite liquid formula that delivers a rich, long-wearing matte look. They say that the sponge-tip applicator offers precision application and that the formula is non-drying.
The shade I picked up in June is called Vamp which is described as a deep burgundy.
On the lips this is a dark browny-red that definitely lives up to its name. I wore this several times on my honeymoon and remain completely obsessed.
I don’t think this will appeal to everyone as it is definitely a bold shade. I adore colours like this although always accidentally pick up purple-burgundies when I’m looking for red-burgundies like this one. I’m glad to finally have a decent one in my possession.
In Sephora in November, the first shade that screamed my name was Veronica (okay, not MY name but it called A name). This is described as a taupe mauve.
These dusky grey-toned mauves are very popular at the minute and for good reason too. They are absolutely stunning.
This is definitely a little different which I always look for, considering my vast lipstick collection. This is another that may not appeal to the masses but if you’re looking for something out of the norm, this is definitely one to consider.
The final shade I picked up is Crush which is labelled a soft beige and the website actually points out that it is a lighter version of another shade, Dusty Rose.
There are so many Anastasia Beverly Hills nudes that have cult status: Pure Hollywood, Milk Shake, Naked and while I lust after them all when I see them on Instagram, I wanted a nude that I knew would suit my pale complexion.
I was anxious buying it in case it didn’t work for me but I absolutely love it and recently it has been one of my most reached for liquid lipsticks across all brands. It has a peachy-pinkness to it that is really flattering and it is the perfect colour to pair with a dark or colourful eye.
The formula of these liquid lipsticks is very opaque and the applicator makes them easy to apply. While they apply with full coverage in one stroke, you still have some play time to layer up or even out the edges before they dry down. In between thirty seconds and a minute, they will be completely matte and dry. They feel slightly tight on the lips but if you are used to wearing liquid lipsticks, this will be normal to you. They aren’t drier than most but I would be lying if I said they weren’t dry at all. I find them comfortable to wear throughout the day and they reapply easily but after several applications, they do get more and more uncomfortable. Again, that is pretty standard for any liquid lipstick.
Formula-wise, I don’t think they are groundbreaking. They are very average and similar to most other liquid lipsticks. They do feel dry and the more you reapply, the drier they feel. However, they are very long lasting and don’t crack or break down throughout the day unless you eat something oily. If you are a fan of liquid lipsticks, I really recommend you give them a try. There are thirty four shades available and many are unusual and undupeable. I will definitely be buying some more if I get the chance.
Anastasia Beverly Hills Liquid Lipsticks retail for $20 each from Sephora and you can order them to the UK and use Parcel Motel to get them to Ireland.
Which is your favourite shade of the three?
Have you tried these out for yourself?
Disclaimer: No PR samples were featured. No affiliate links were used.